Introducing new ETERNA 400. Remarkable shadow detail and exceptional ability to capture images that extend the boundaries of creative imaging. Fujifilm's advanced technologies give this new-generation motion picture film exceptionally fine grain and superb, smooth tonality, producing natural, attractive skin tones. In addition to extended latitude, this new E.I. 400-rated film also offers enhanced telecine characteristics and film scanning response, enabling it to deliver outstanding image quality under a variety of conditions. Break new ground in creative imaging with ETERNA 400.

• enhanced shadow detail :
  rich deep blacks with an astonishing amount of detail.
  
• high speed, with soft, smooth gradation :
  smooth, low-contrast tonality from bright, clean highlights to deep,
  dark shadows. Highlights do not bleach out and the soft tone is preserved
  over a wide range of exposure conditions.
  
• restrained saturation for subtle, atmospheric colour:
  subtle colour palette with muted saturation. Skin tones are smooth and natural.
  
• Excellent sharpness :
  In addition to “Nano-structured (Sigma)∑ Grain Technology” ETERNA 400
  incorporates “DIR-Coupler Technology” thus boosting the interlayer effects for enhanced sharpness.
  
• Exceptional fine grain :
  Grain Technology gives ETERNA 400 a combination of high speed and
  exceptionally fine grain, producing a high quality finish
  
• Enhanced telecine characteristics :
  extended linear response and exceptional colour balance minimize the need for colour adjustment during telecine transfer. The high volume of image data in the shadows facilitates digital processing and the digital intermediate post-production